Privacy Policy

Last Updated: December 6, 2025

1. Introduction

Floraluxe ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website / and make purchases from our online flower delivery service.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Place an order for flower delivery
• Create an account on our website
• Subscribe to our newsletter
• Contact us with inquiries or feedback
• Participate in promotions or surveys

This information may include:

• Full name
• Email address
• Phone number
• Billing address
• Delivery address
• Payment information (processed securely through our payment provider)
• Order history and preferences

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

• IP address
• Browser type and version
• Operating system
• Referring website
• Pages viewed and time spent on pages
• Date and time of visits

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Send order confirmations and delivery updates
• Respond to your inquiries and provide customer support
• Send promotional emails and newsletters (with your consent)
• Improve our website and services
• Analyze usage patterns and trends
• Prevent fraudulent transactions
• Comply with legal obligations

4. Sharing Your Information

We may share your information with:

• Delivery Partners: To fulfill and deliver your orders
• Payment Processors: To process your payments securely
• Service Providers: Who assist us in operating our website and business
• Legal Authorities: When required by law or to protect our rights

We do not sell, trade, or rent your personal information to third parties for marketing purposes.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• SSL encryption for data transmission
• Secure payment processing through PCI-compliant providers
• Regular security assessments
• Limited access to personal information by authorized personnel only

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. For detailed information, please see our Cookie Policy.

7. Your Rights

Under Dutch privacy laws (AVG/GDPR) and applicable European regulations, you have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Withdraw consent for marketing communications
• Lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens)

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Order information is typically retained for 7 years for tax and legal purposes.

9. Children's Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

11. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: